On the weekend, I caught the bug, the one I had been hoping to stay away from. I was out of commission for two solid days. The one thing I couldn't thinking of throughout this misery.....Coffee! The withdrawal headache helped remind me....of course...
Keurig-One perfect Cup!
I don't know if "one perfect cup" is anything like their slogan, probably. It doesn't matter though, what matters is the concept behind it.
I SEE it in the store, it's new, it's convenient, it's tied to great brands (now Starbucks), it's clean-no filters, as a trendsetter, I want this.
I TOUCH one button to create this perfect cup, go switch the channel on the television and HEAR my signal 30 seconds later, that it's good to go.SMELL fills the room, as I pick up my beverage and TASTE excellence.
Okay,okay, so it's not heaven and you can't recycle the cups, but this brand definitely has real SMACK, and if a brand can take control of any of these 5 senses they're likely to get my attention as a consumer.
WACHA!
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