Monday, 2 May 2011

Brand Smack...The prime example

Ages ago we used to throw slaves and criminals into a big stadium where they'd fight to the death, and fail or conquer....A taste for violence at it's peak!

Through the ages, we've dramatically decreased the amount of violence that's acceptable for entertainment. We've dramatically grown as human beings, so it only makes sense.

Today we call our gladiator stadium the UFC, and don't mistake me for a hater, I certainly am not, I can relate to those who are on the opposite side of the spectrum, of course.
But, humanity has always had a taste for violence and this is quite controlled as an environment. Match this sport to football, hockey and rugby, I think we're on a level playing field, where athletes line up to be a part of the big show.
That's why this brand has real SMACK and is all game in my books.

UFC 129 average for $ economic impact on Toronto (40 Million) Any way you look at it, that's a big +



WACHA!